The 14 Hour Technicolour Dream had been envisioned by Hoppy as a 'giant benefit against fuzz action,' which was backed up by the ads in Melody Maker. 'Fuzz action' had attempted to shut down the International Times, and the purpose of the Technicolour Dream was to raise funds for its legal defense fund. Hoppy and Suzy Creamcheese stood at the door, collecting tickets and greeting everyone. Much of the audience came in ties and blazers, with a generous assortment of kaftan and bell-wearing ravers among them. For many it proved to be an epochal experience, as they saw for the first time that they were not the only freaks in London.

Two film crews were on hand to document the proceedings. Peter Whitehead, director of 'Tonite Let's Make Love in London,' fought for vantage points with a film crew from the BBC, who presented a live airing of the event on BBC2.
Indica Gallery owner, John Dunbar, was at John Lennon's home in Weybridge that evening. “We were all down in Weybridge, and we were watching TV and suddenly saw that this thing was going on,” said Dunbar. “So we thought, fuck it, let's go! We ended up at this place where everybody I'd ever known in my life swam before my eyes at one time or another. All eyes were vaguely on us because we were with John and literally saw people I'd last seen at kindergarten and hadn't seen since.”